![]() To address this challenge, Astro unveiled a fresh new look and added a couple of new features in July, like easier navigation, an enhanced search function and an interactive home page to its OTT platform AstroGo, which it first launched in 2012. “Asking people to change your entertainment habit is really hard because you’re used to watching the news at a certain time and watching entertainment at a certain time,” the Dane adds, on the sidelines of Vidcon Asia Summit. As such, Astro is working out ways to take the content from TV that resonates with younger people and bringing it to them via OTT. Malaysia-based satellite television operator Astro is finding it a challenge to bridge the generational gap between people who are primarily entertaining themselves on television and those who are primarily entertaining themselves through over-the-top (OTT) platforms.Ĭhristian Toksvig, the head of OTT at Astro tells that Astro is very heavily penetrated with the older segment of the population in Malaysia. Astro claims that 80% of Malaysian households are its customers.
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